Well executed estate agent direct marketing is a hugely effective marketing tool for most estate agents and property developers. In fact print based direct mail is growing as the preferred marketing medium of choice. It is after all the best way to evoke a reaction from your audience – they need to do something with it!

All these elements are addressed before we send anything out:

• Research – a review of the market you want to appeal to.
• Messaging & concept – this is the primary driver for your campaign objective. An effective message will grab attention and evoke a response.
• Database – how old is it and how clean is it?
• Personalisation – personalised direct mail is the only way forward – it grabs attention!
• Creativity – how can graphic design be used to support your brand and the campaign?
• Interactivity – not always required, but when the budget stretches to it, it always delivers greater results.
• Print – print quality is key, as with all of your marketing collateral. If it looks cheap, then this is how your business will be perceived.