Contrary to many people’s beliefs, as well as the Internet, the ‘printed brochure’ still has a powerful role to play in most estate agencies' / developers' marketing and sales arsenals; and like every piece of collateral it needs to be relevant, have clear objectives and be consistent with your corporate brand.

Helping you to win the best instructions might be one good reason not to rely entirely on any on-line services you have for marketing yourself. There are still many people who like to touch, see and feel printed brochures, especially if they're visually exciting, high quality and tell a great story.

With the constant introduction of new and innovative printing techniques combined with some creative thinking, this is an opportunity to stand out from the crowd. A professionally designed folder could be as simple as a basic press pack containing releases or imagery, or you may wish to use them to contain particulars, property valuations, proposals & quotations – your folder is a statement of professionalism and something you can leave behind to create a lasting impression.

And the same is true of the printed materials you use for marketing your properties. Like it or not, those with the best looking homes, (people with a highly sophisticated sense of style and visual sophistication) will judge you on your professionalism and ability to market their property by the quality of your printed brochures.